A recent study tracked hundreds of soccer fans until their favorite team reached the final of a tournament. Their stress levels skyrocketed, and their heart rates jumped too.

English and Norwegian players will face off under extreme and dangerous levels of heat stress, scientists say, thanks to a Wet Bulb Index over over 90°F.

An image of Portugal forward Pedro Neto’s cleats at the World Cup has reignited a practice among some soccer players: modifying their cleats to relieve heel discomfort.

Lionel Messi and Cristiano Ronaldo are betting on AI, health tech, and startups. Mohamed Salah is taking a more traditional route beyond football.

Norwegian striker Erling Haaland isn’t just a footballer anymore. He’s become an internet character perpetuated by fans and AI.

Holes in socks have become a curious sight at this year’s World Cup. The reasons why are a weird mix of biomechanics, perception, and player habits.

Qatar has become the place where FIFA experiments with the next generation of football technology. The results are already visible across this year’s World Cup.

From fake tickets to cloned websites, AI is magnifying World Cup scams. Can fans distinguish between what’s real and what’s not?